Privara
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Comparison

Privara vs Incogni.

Incogni does one thing well — sweep ~270 data brokers and submit opt-outs in bulk. That's the right tool for someone with no professional surface to protect. But if you're a Realtor whose DRE listing is a legal requirement, or a lawyer whose state-bar registry has to be public, blanket deletion creates new problems. Privara classifies every finding into one of four buckets — preserve, remove, decide, deindex — before acting. Your professional surface stays. Your personal trail goes.

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The core difference

Incogni has one bucket. Privara has four.

Generic privacy services treat your data as one big pile to delete. That works if you're a private citizen. It breaks if your job requires you to be findable — a Realtor, lawyer, or insurance agent whose license listing is a legal requirement.

  • Professional · Preserve

    DRE, Realtor.com, brokerage page. We verify and protect, never touch.

  • Personal leak · Remove

    Spokeo, Whitepages, etc. CCPA opt-out, verified.

  • Mixed · Decide

    Personal cell on a professional listing. You choose: keep or replace.

  • Untouchable · Deindex

    Public records, breaches. Can't delete the source; deindex aggregators.

Feature by feature

How the two stack up.

Sources: Incogni's public pricing page + feature pages as of the date this page was published. Privara ships on a faster cadence so check our pricing page for the latest.

Feature
Privara
Incogni · $13/mo Solo · $84/yr
Approach to your data
Four-bucket classification engine. Personal leaks removed, professional surfaces preserved, mixed cases surfaced for your decision.
One bucket — delete everything. No distinction between a Spokeo listing and your Realtor.com profile.
Real-estate-specific scans
DRE.ca.gov, Realtor.com, Zillow Premier Agent, Homes.com — scanned and audited for personal-info bleed-through.
Generic data brokers only. No DRE awareness, no Realtor.com audit.
Mixed-finding handling
Detects personal cell on a professional listing → 'Replace contact' action. Swap with brokerage line, not delete.
Either deletes the entire listing or leaves it alone. No surgical option.
Confidence labels
Every match scored high / medium / low. Common-name false positives flagged for review before action.
Best-effort matching. No transparency on confidence.
Removal proof
Verified screenshots of every removal. Click-through to the broker page so you can verify yourself.
Status updates in dashboard, but no per-broker screenshot evidence.
Re-listing handling
Re-scans every 14 days. Auto-resubmits a fresh opt-out when a broker re-publishes you.
Quarterly cadence. Re-listings often slip through.
Breach monitoring
Have I Been Pwned integration on Pro — every email checked against the breach corpus.
Not included.
Pricing model
Solo $19.99/mo, Pro $29.99/mo. Monthly billing. Cancel anytime through the customer portal.
$12.99/mo (cheaper, but you get a generic tool).

Bottom line

The privacy service that knows what to keep.

Privacy services that treat every user the same will eventually break something that matters. Privara was built specifically for the in-between case: people whose professional identity has to be public, and whose personal identity shouldn't be. We classify before we act, so we never delete the listing that brings in clients while we're removing the one that endangers your family.

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