Privara
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Comparison

Privara vs DeleteMe.

DeleteMe pioneered the data-broker-removal category back in 2010. They do solid concierge work — assigned privacy experts, quarterly PDF reports, hands-on email opt-outs. But the cadence is slow (quarterly), the tooling is opaque (PDFs over a live dashboard), and they treat your professional identity the same as your personal one. Privara is built for the in-between professional whose face is their business: licensed agents, lawyers, advisors. We classify before we remove, scan every 14 days, and prove every removal with a screenshot.

We'll email you a sign-in link. After onboarding, your first scan runs automatically.

30-day money-back · Cancel anytime

The core difference

DeleteMe has one bucket. Privara has four.

Generic privacy services treat your data as one big pile to delete. That works if you're a private citizen. It breaks if your job requires you to be findable — a Realtor, lawyer, or insurance agent whose license listing is a legal requirement.

  • Professional · Preserve

    DRE, Realtor.com, brokerage page. We verify and protect, never touch.

  • Personal leak · Remove

    Spokeo, Whitepages, etc. CCPA opt-out, verified.

  • Mixed · Decide

    Personal cell on a professional listing. You choose: keep or replace.

  • Untouchable · Deindex

    Public records, breaches. Can't delete the source; deindex aggregators.

Feature by feature

How the two stack up.

Sources: DeleteMe's public pricing page + feature pages as of the date this page was published. Privara ships on a faster cadence so check our pricing page for the latest.

Feature
Privara
DeleteMe · $129/yr Solo · $10.75/mo
Approach to your data
Four-bucket classification — preserve, remove, decide, deindex. Your DRE listing isn't touched. Your home address is.
Single removal queue. Doesn't distinguish 'public on purpose' from 'leaked by accident.'
Real-time visibility
Live dashboard with every broker checked, every status, every screenshot. Built for the agent who wants to verify.
Quarterly PDF reports emailed to you. No live status between reports.
Real-estate vertical scans
DRE.ca.gov, Realtor.com, Zillow Premier Agent, Homes.com — vertical-specific scanners audit your professional listings for personal-info leaks.
Generic data brokers only. No real-estate professional surface awareness.
Mixed-finding handling
Personal cell published on your Realtor.com profile? Detected and surfaced for your decision. 'Replace contact' action swaps with the brokerage line.
Not detected. Would either delete the listing entirely or leave the leak in place.
Re-scan cadence
Every 14 days on Pro. Re-listings auto-resubmitted before the customer ever sees them.
Quarterly (every ~90 days). Three months of exposure between sweeps.
Removal evidence
Per-broker screenshots stored with each removal. Click through to verify on the broker site.
Aggregated counts in the quarterly PDF. No per-listing screenshot.
Confidence labels
Every match scored high / medium / low. Same-name false positives flagged.
Best-effort matching, no surfaced confidence.
Breach monitoring
HIBP integration on Pro. Every personal email checked against the breach corpus on every scan.
Not included.
Pricing model
Solo $19.99/mo, Pro $29.99/mo. Monthly billing. Cancel anytime through the customer portal.
$129/yr Solo billed upfront — $10.75/mo equivalent. Annual commitment.

Bottom line

The privacy service that knows what to keep.

DeleteMe was built for everyone. That's why their tooling treats every user the same — and why their cadence is the same for a stay-at-home parent and a working Realtor. Privara was built specifically for the licensed professional. The four-bucket model is the difference between a service that helps you and one that breaks your business surface trying to.

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